May 10th – One of the odder brand crossovers of the last few years has been Land Rover branding bicycles.

Company 2×2 Bikes designs distinctly average mountain bikes and sells them under the Land Rover brand, hoping presumably that some of the off-road cachet is gained by association.

Looking at this one in a customer’s bike shed, it’s a decent, if unremarkable low end steed: Better than a bike-shaped object one would buy from a discounter but not great either.

I’d have expected a bike badged with this brand to be something unusual. I wonder if the bikes are less prone to breakdown than their 4×4 stablemates?

An oddly bland product with a strange association.

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